0845 Chair’s Opening Remarks

STRATEGIC PARTNERSHIPS

09:00 Tailored Success: A Holistic Approach to Patient-Centered Recruitment in Clinical Studies

The session will look at how to use partnerships and a holistic approach to create a smart, highly-focused recruitment effort while focusing on anticipating and meeting the requirements of the patient and the study to boost enrolment.

• Examining the main differences and what can be learned from patient recruitment in acute setting trials
• Real life examples of new methods for recruiting patients
• How to expand the patient awareness of acute setting trials 
• Ensuring that protocol planning is not overly rigid
• Real life strategies of how to keep site staff and patients motivated
• Strategies for Building Trust and Engagement in Clinical Trials

Melissa Cabral Associate Director Patient Engagement Bristol Myers Squibb

09:25 Questions & Discussion

NAVIGATING IN UNCERTAINTY

09:30 Navigating the Ripple Effect: Managing Downstream Impact of Global Events in Clinical Trials Patient Recruitment

• Examining Big and Small Pharma's Strategies for Adapting to Uncertain Times.
• Analysing the Effect on Clinical Trial Budgets and Timelines 
• Budgeting for Uncertainty: Financial Strategies for Clinical Trials
• Ensuring Continuity: Lessons in Operational Adaptation for Clinical Trials

09:55 Questions & Discussion

THE IMPACT OF PATIENT ADVOCACY

10:00 A Comprehensive Evaluation Of A Practical Case Study Proving How Patient Advocacy Groups Improve Recruitment, Influence Trial Design, And Promote Success

Examine how patient advocacy organisations increase participant enrolment by enabling wider outreach through existing networks and how they will enhance trial acceptance and relevance by assisting in identifying pertinent endpoints and outcomes that are most important to patients.

Tara Hastings Patient Engagement Lead Patient-Informed Development and Health Value Translation Sanofi

10:25 Questions & Discussion

PATIENT-CENTRIC RECRUITMENT 

10:30 Empowering Patient-Centric Recruitment in Pediatric: Strategies for Building Trust and Engagement in Clinical Trials 

• Analyse how to leverage digital and social media platforms to reach a broader audience and engage potential participants
• Examine how to Utilize data analytics and digital tracking tools 
• Examine how to collaborate with influencers, patient advocates, and healthcare professionals with a strong online presence

Sarah Bennett Former Associate Director -Patient Education, Engagement and Recruitment Eli Lilly and Company

10:55 Questions & Discussion

11:00 Morning Refreshment Break

IMPROVING CLINICAL TRIAL OUTCOME 

11:30 Providing Patients Equitable Access to Improve Inclusion in Clinical Trials

• Operationalizing clinical research within communities by ensuring the patient is the focus
• How can the healthcare industry help educate patients who are new to research
• Challenges clinical trial participants face and how to overcome those challenges
• How can sites better engage with clinical research participants and patients who are new to research
• How can we improve clinical research access for underrepresented patients

Saumu Lwembe Assistant Director, Patient and Public Involvement, and Engagement NIHR (National Institute for Health and Care Research)

11:55 Questions & Discussion

STREAMLINING PATIENT CARE

12:00 Harnessing Electronic Systems to Reduce Risk and Expedite Delivery

• Explore emerging trends and technologies in electronic healthcare systems.
• Discuss the potential impact of advancements such as artificial intelligence and machine learning on further streamlining patient care.
• Explain how electronic systems can facilitate smoother communication and coordination among healthcare professionals.

12:25 Questions & Discussion

ENGAGING ADVOCACY GROUPS

12:30 Partnering With Advocacy Groups For Recruitment

• How are the advocacy groups structured?
• What's the best way to engage with advocacy groups?
• How to work with these groups for recruitment, including case studies

12:55 Questions & Discussion

13:00 Lunch Break

DATA-DRIVEN RECRUITMENT

14:00 Innovative Patient Recruitment Strategies: Integrating Digital Health, Social Media, Community Engagement, and Data-Driven Insights

This talk will explore how the advent of digital health technologies and the ubiquity of social media platforms have revolutionized our approach, enabling us to connect with potential participants more dynamically and personally. We will explore how these tools can be harnessed to streamline the recruitment process, enhance engagement, and improve overall trial outcomes.

• Community Engagement and Outreach Programs
• Patient Advocacy and Partnership with Patient Organizations
• Using Big Data and AI to Identify Potential Participants

14:25 Questions & Discussion

NAVIGATING THE DIGITAL LANDSCAPE

14:30 Digital Recruitment: Leveraging Technology to Transform Clinical Trial Enrollment

• Address regulatory considerations and compliance requirements related to digital recruitment in clinical trials.
• Highlight how digital recruitment can enhance participant engagement and retention.
• Explore emerging trends in digital recruitment, such as virtual clinical trials and decentralized trial models.
• Discuss strategies for overcoming these challenges, such as building partnerships, addressing digital literacy issues, and ensuring accessibility.

Dr Clare Shaw Dementia Research Delivery Manager NIHR Clinical Research Network Coordinating Centre

14:555 Questions & Discussion

15:00 Refreshment Break

Future-proofing Recruitment

15:30 Harnessing AI and ML for Sustainable Success in Healthcare: Optimizing Patient Recruitment and Support Strategies

• Examining how ML Improves Patient Recruitment Dynamics
• Examine efficiently identifies potential trial participants using diverse data sources.
• Using AI and ML flag patients needing additional support or interventions.

15:55 Questions & Discussion

Data-Driven Decisions

16:00 Unveiling the Path: Enhancing Patient Recruitment via Data Visibility

• Discuss the critical importance of recruiting the right participants efficiently for the success of these endeavours. 
• Explain how having access to relevant data can streamline the recruitment process by providing insights into patient demographics, medical history, and other crucial factors. 
• Discuss how advanced data analytics, artificial intelligence, and machine learning algorithms can leverage existing datasets to identify potential participants more effectively.

16:25 Questions & Discussion

Data-Driven Predictive Modeling

16:30 Data-Driven Predictive Modelling of Patient Recruitment in Multi-Center Clinical Trials

• Discuss how traditional methods often fall short in accurately predicting enrollment rates and how data-driven approaches offer more accurate and efficient solutions.
• Discuss the process of feature selection and engineering in predictive modeling, including identifying relevant variables and transforming raw data into meaningful predictors.
• Strategies for ensuring ethical use of data and compliance with relevant regulations

16:55 Questions & Discussion

DATA MODALITIES

17:00 Driving Innovation: Harnessing the Power of Clinical Trial Tokenisation for Asset Valuation

• Analysing CTT facilitates the use of; new data modalities, which is crucial for determining clinical trial outcomes.
• Comprehensive analysis of patient data across various sources

17:25 Questions & Discussion

NAVIGATING THE VIRTUAL FRONTIER 

17:30 Charting the Course: Towards Patient-Centricity in Site-Less Clinical Trials

With the rise and integration of new technologies into clinical trials – mHealth, wearables, sensors, the internet of things – there is an unprecedented opportunity for revolutionizing how the industry performs clinical trials. New technology can help move clinical trials from sites directly into patient homes.

• Virtual trials, decentralized trials, remote trials, site-less trials: What are we all talking about?
• What are the latest successes and failures?
• What are the barriers and challenges? How is the industry leveraging technology to make this a reality?
• What are patients saying about their experience with virtual trials?
• What does this mean for the future of clinical trials?

17:55 Questions & Discussion

18:00 Close of the conference